The relationship between fashion and identity has always fascinated. How far do we fashion ourselves through clothing, or, how far does fashion give us our sense of identity. The questions and debates surrounding the fashioning of identities are becoming increasingly pressing in the cultural exchanges of globalisation and this volume presents new conversations and understandings of cultural exchange in fashion. The book moves from the Indian choli to the bikini; the voice of PR man Percy Savage to the women who wear the clothes themselves; Vogue to The Beautiful and the Damned; the Prada Marfa art piece to Martin Margiela's fashion shows to explore the fashioning of identities in the cross-section between the public and private, from within and without the industry both in terms of individual, 'brand', national and global identities. This book brings together contributors from North America, Asia, Australia and Europe from a variety of disciplines and backgrounds.