Field Visual Merchandising Strategy (BOK)

Paul Russell

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The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Paul Russell
Forlag
KOGAN PAGE
ISBN 9780749472641
Antall sider 288 Dimensjoner 19,2cm x 22,8cm x 1,6cm
Vekt 436 gram Leverandør Bertram Trading Ltd