"Fishbowl tells the story of a social media start-up, from its origins in a Stanford dorm room to the world's biggest ever IPO. Three Stanford undergraduates set up Fishbowll, a meta-networking site that allows people to connect with others who share their interests. What begins as an experimental website soon goes viral, attracting hundreds of thousands, then millions of followers. Pretty soon, Fishbowll is the biggest thing to hit the internet since Facebook. But the makers of Fishbowll are completely unprepared for this astronomical success. They must make a series of business - and moral - choices that threaten to rip the company, and their friendships, apart."