Build rich media applications for the iOS and Android platforms with this primer to Flash mobile development. It helps you get all of the essentials - from setting up your development environment to publishing your apps to the Google Market Place/Apple iTunes App Store. Develop elementary applications without coding; then realize the power of ActionScript 3 to add rich complexity to your applications. Step-by-step instruction is combined with practical tutorial lessons to deliver a working understanding of the development stages including: rapid prototyping; adding interactivity, audio, and video; employing iOS and Android Interface Calls; hardware optimization with AIR; game development; game engines, controlling physics, and 3D; designing for iPad, Android tablets, and Google TV; and, code optimization, testing, and debugging User interfaces are presented in full color to illustrate their nuances. The companion website, includes all of the AS3 code, project files, and a blog to keep you up to date with related news and developments; publication within weeks of Adobe's release of the Android packaging utilities; full-color illustrations of UI and design implementations; and, companion website with tutorial media and author forum.