Focus Groups in Social Research (BOK)

Kate Stewart, Michael Bloor, Jane Frankland, Michelle Thomas

299,00 29900
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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2000 Forfatter Jane Frankland, Kate Stewart, Michael Bloor, Michelle Thomas
Forlag
Sage Publications Ltd
ISBN 9780761957430
Antall sider 120 Dimensjoner 15,6cm x 23,4cm x 0,7cm
Vekt 349 gram Leverandør Bertram Trading Ltd
Emner og form Social research & statistics

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