Football Brands (BOK)

Sue Bridgewater

439,00 43900
Sendes vanligvis innen 7-15 dager
Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Sue Bridgewater
Forlag
PALGRAVE MACMILLAN
ISBN 9780230232532
Antall sider 208 Dimensjoner 16,2cm x 24,1cm x 1,9cm
Vekt 465 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Olympic & Paralympic games, Sales & marketing management

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