Foundation Marketing (BOK)

Terry O'Sullivan, Liz Hill

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The Chartered Institute of Marketing foundation certificate in marketing, core text; foundation courses; 1st year undergraduate programmes; BTEC HND/C.The chartered Institute of Marketing and Cambridge International Examinations have adopted this book as the key text for the new Foundation Certificate in Marketing. In this edition there is greater attention given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Liz Hill, Terry O'Sullivan
Forlag
Pearson Education Limited
ISBN 9780273655329
Antall sider 480 Dimensjoner 18,9cm x 24,7cm x 2,7cm
Vekt 922 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing