Foundations of Strategic Management (BOK)

Jeffrey Harrison, Caron H. St.John

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Introduce the most important theories and views in strategic management today using this concise, yet fully complete, text. Harrison/St. John's Foundations in Strategic Management, 6e, International Edition addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition continues to highlight strategizing in the global arena and the contemporary challenges of increased globalization while offering additional coverage of the increasingly important topic of stakeholder management. The book's streamlined content corresponds closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with cases, exercises, simulations and readings. The book utilizes a traditional strategic management process model while building on core ideas from industrial organization economics, the resource-based perspective, and stakeholder theory. Rely on Foundations in Strategic Management, 6e, International Edition to offer an indispensable resource that your students need for immediate and long-term success in strategic management.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Caron H. St.John, Jeffrey Harrison
Forlag
Cengage Learning, Inc
ISBN 9781285057606
Antall sider 208 Dimensjoner 18,9cm x 24,6cm x 2cm
Leverandør Bertram Trading Ltd Emner og form Business strategy, Management & management techniques