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This primer uses straightforward language to give the reader step-by-step instructions for identifying and analyzing fractal patterns and the social process that create them. By making fractals accessible to the social science students, this book has a significant impact on the understanding of human behavior. This title features detailed examples help readers learn and understand the analytical methods presented and Matlab codes for programmes allow users to implement, on their own, some of the techniques described in the text. It presents clear and logical explanations of fractals and their analysis enable the instructor to easily teach and the student to easily learn the material. This is the only book designed to introduce fractal analysis to a general social science audience.