FT Guide to Strategy: How to Create, Pursue and Deliver a Winning Strategy (BOK)

Richard Koch

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YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Richard Koch
Forlag
Pearson Financial Times
ISBN 9780273745471
Antall sider 392 Dimensjoner 15,6cm x 23,4cm x 2cm
Vekt 588 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy