Gaining and Sustaining Competitive Advantage (BOK)

Jay B. Barney

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Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Jay B. Barney
Forlag
Pearson Higher Education
ISBN 9780132479066
Antall sider 512 Dimensjoner 18,8cm x 22,9cm x 2,6cm
Vekt 822 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy