Game-Changing Strategies (BOK)

Constantinos C Markides

299,00 29900
Sendes vanligvis innen 7-15 dager
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forfatter Constantinos C Markides
Jossey Bass Wiley
ISBN 9780470276877
Antall sider 256 Dimensjoner 15,9cm x 23,8cm x 2,4cm
Vekt 446 gram Leverandør Bertram Trading Ltd