Game Theory: Anticipating Reactions for Winning Actions (BOK)

Mark L. Burkey

259,00 25900
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From its beginnings in the early 1900s game theory has been a very mathematical, technical subject. However, it also provides valuable, every day lessons that are important for managers and executives to understand. Current books and textbooks are mostly highly mathematical, and almost all are very long. This primer will deliver a focused and precise, but non-mathematical overview of topics in game theory that are directly relevant to managing an organization. Game theory is the science of action and reaction. While most standard economic analyses embody the science of making an optimal choice, this kind of analysis is largely undertaken in a vacuum. For example, every managerial economics textbook examines profit maximization for a firm to choose the optimal price and quantity given its cost structure and demand of its customers. However, when a firm raises or lowers its price, this is rarely the end of the story-competitors are likely to react by changing their prices and quantities as well. Game Theory adds in this extra layer of realism. This book will teach managers to think ahead and foresee possible reactions to their actions. We will examine games played against ones' competitors, against one's employees, against oneself, bargaining situations, and how to get the most out of cooperative teams.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Mark L. Burkey
Forlag
Business Expert Press
ISBN 9781606493625
Antall sider 160 Dimensjoner 15,2cm x 23,1cm x 0,9cm
Vekt 200 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy