Gay and Lesbian Tourism: the Essential Guide for Marketing (BOK)

Jeff Guaracino

449,00 44900
Sendes vanligvis innen 5-15 dager
This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Jeff Guaracino
Forlag
ROUTLEDGE
ISBN 9780750682329
Antall sider 208 Dimensjoner 16,5cm x 23,4cm x 1,2cm
Vekt 336 gram Leverandør Bertram Trading Ltd
Emner og form Tourism industry