Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing (BOK)

Gloria Moss

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Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it.Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception.In this wide-ranging book, the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences."Gender, Design and Marketing" offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter Gloria Moss
Forlag
GOWER PUBLISHING CO LTD
ISBN 9780566087868
Antall sider 268 Dimensjoner 15,6cm x 23,4cm x 2,4cm
Vekt 644 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Gender studies, gender groups, Product design

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