Global Brand Strategy - World-wise Marketing in the Age of Branding (BOK)

Jan-Benedict Steenkamp

429,00 42900
Klikk og hent i butikk Betal når du henter varen.
Laster inn
Bestillingsvare Sendes vanligvis innen 10-20 dager
Frakt 39,- Gratis frakt på alle ordrer over 1000,-
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2017 Forfatter Jan-Benedict Steenkamp
Forlag
PALGRAVE MACMILLAN
ISBN 9781349949939
Antall sider 319 Dimensjoner 15,6cm x 21,7cm x 2,6cm
Vekt 590 gram Originaltittel Global Brand Strategy - World-wise Marketing in the Age of Branding
Emner og form Business strategy