Global Franchising Operations Management: Cases in International and Emerging Markets Operations (BOK)

Ilon Alon

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This is the definitive guide to launching and running global franchise operations. It will help franchisors and franchisees go global with the winning business model that accounts for 50% of US retail sales. The book presents an unprecedented collection of in-depth cases that highlight the field's unexplored opportunities, key pitfalls and proven best practices.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Ilon Alon
Forlag
BERTRAMS
ISBN 9780132884143
Antall sider 208 Dimensjoner 16,2cm x 23,4cm x 2,1cm
Vekt 428 gram Leverandør Bertram Trading Ltd
Emner og form International business, Production & quality control management, Franchises