Global Innovation Management: A Strategic Approach (BOK)

J.Christopher Westland

649,00 64900
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Innovation has become the 21st century's industrial religion, and successful innovation and management are essential for a ompany's productivity. This comprehensive textbook provides a step-by-step guide to understanding, motivating and managing creative people, and offers methods for composing business models and competitive strategies to maximize return. It is unique in its provision of tools for raising capital for innovation and calculating financial risk. Global case studies, covering a diverse range of companies, make this an ideal companion for students of innovation management on business management, technological innovation or specialist engineering management courses. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/westland/index.asp

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter J.Christopher Westland
Forlag
PALGRAVE MACMILLAN
ISBN 9780230524910
Antall sider 432 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 988 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, International business