Global Marketing Management: International Edition (BOK)

Warren Keegan

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A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Warren Keegan
Forlag
Pearson Higher Education
ISBN 9780273768685
Antall sider 480 Dimensjoner 20,4cm x 25,4cm x 1,5cm
Vekt 746 gram Leverandør Bertram Trading Ltd