Global Marketing (BOK)

Warren J. Keegan, Mark Green

829,00 82900
Sendes vanligvis innen 5-15 dager
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Mark Green, Warren J. Keegan
Forlag
Pearson Higher Education
ISBN 9780273766711
Antall sider 600 Dimensjoner 21,5cm x 27,6cm x 2cm
Vekt 1104 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, International business