Go: An Airline Adventure (BOK)

Barbara Cassani, Kenny Kemp

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Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Barbara Cassani, Kenny Kemp
Forlag
TIME WARNER PAPERBACKS
ISBN 9780751535600
Antall sider 320 Dimensjoner 12,6cm x 19,8cm x 1,5cm
Vekt 396 gram Leverandør Bertram Trading Ltd
Emner og form Aerospace & air transport industries

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