What's in this book? Open this book and you will...- Improve communication - Foster development - Establish goals - Encourage success Learn about PR: - Who needs PR? - Effective communication - Web 2.0 and Social Media - The shift from traditional to digital - Understanding your audience - Writing powerful press releases - Media relations - Internal PR What are Bullet Guides? The answers you need - now. Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.