Grow by Focusing on What Matters: Competitive Strategy in 3-Circles (BOK)

Joel E. Urbany, James H. Davis

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Sendes vanligvis innen 5-15 dager
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter James H. Davis, Joel E. Urbany
Forlag
Business Expert Press
ISBN 9781606490921
Antall sider 232 Dimensjoner 15,2cm x 23,1cm x 1,1cm
Vekt 344 gram Leverandør Bertram Trading Ltd
Emner og form Management decision making