Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing (BOK)

Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough

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Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Jay Conrad Levinson, Mary Eule Scarborough, Mitch Meyerson
MCGRAW-HILL Professional
ISBN 9781599181943
Antall sider 304 Dimensjoner 19cm x 22,8cm x 1,7cm
Vekt 449 gram Emner og form Sales & marketing, Internet guides & online services