Handbook of Hospitality Marketing Management (BOK)

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This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forlag
ISBN 9780080450803 Antall sider 576
Dimensjoner 16,5cm x 23,4cm x 4,1cm Vekt 952 gram
Leverandør Bertram Trading Ltd Andre medvirkende Haemoon Oh
Emner og form Sales & marketing, Hospitality industry