Heads in Beds: Hospitality and Tourism Marketing (BOK)

Ivo Raza

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An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else-marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Ivo Raza
Pearson Higher Education
ISBN 9780131101005
Antall sider 272 Dimensjoner 17,8cm x 23,4cm x 1,1cm
Vekt 408 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Tourism industry, Hospitality industry