High Impact Marketing That Gets Results (BOK)

Ardi Kolah

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Sendes vanligvis innen 5-15 dager
Great marketing isn't just about marketing output. It's about creating measurable business outcomes. "High Impact Marketing That Gets Results" is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy, including: Market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Ardi Kolah
Forlag
KOGAN PAGE
ISBN 9780749464523
Antall sider 352 Dimensjoner 15,5cm x 23,3cm x 1,8cm
Vekt 521 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing