Hit Brands (BOK)

Daniel Jackson

399,00 39900
Sendes vanligvis innen 7-15 dager
In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognised and loved, so what are the secrets? Including case studies from Coke, Sephora, NESCAFE and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Daniel Jackson
Nature Pub Group/Palgrave Macm
ISBN 9781137271471
Antall sider 212 Dimensjoner 15,3cm x 22,2cm x 1,8cm
Vekt 384 gram
Emner og form Music