How Stella Saved the Farm: A Tale About Making Innovation Happen (BOK)

Vijay Govindarajan, Chris Trimble

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Inspired by George Orwell's Animal Farm and the international bestseller Our Iceberg is Melting, How Stella Saved the Farm is a simple parable about embracing change and managing innovation in difficult times. Bankruptcy, or the grim prospect of being acquired by a hostile human competitor, threatens Windsor Farm. But when a young sheep called Stella comes up with a bold idea, will the other animals be able to respond to her ambitious call to action? Grounded in over a decade of academic research, How Stella Saved the Farm will resonate for organizations of all types, from global corporations to small companies looking to embrace change. With eight simple lessons to guide new initiatives to success, it prepares readers to avoid some of innovation's most toxic myths, how to build the right kind of team, and how to take their business to the next level in a fast-changing world.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Chris Trimble, Vijay Govindarajan
Forlag
Macmillan
ISBN 9780230761360
Antall sider 192 Leverandør Bertram Trading Ltd
Emner og form Management & management techniques, Business innovation