How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding (BOK)

Teemu Moilanen, Seppo K. Rainisto

469,00 46900
Sendes vanligvis innen 5-15 dager
Place branding has rapidly emerged as a new and fascinating area, filled with challenges. This book guides the reader through the successes and failures, with practical advice.Place branding is a fairly new, but growing field which is attracting considerable interest. There are few comprehensive books on the subject. The authors are recognized as leading authorities in the field, regularly speaking and writing on the subject worldwide. The book includes great case studies and practical advice for the reader.Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forfatter Seppo K. Rainisto, Teemu Moilanen
Forlag
PALGRAVE MACMILLAN
ISBN 9780230220928
Antall sider 216 Dimensjoner 16,2cm x 24,2cm x 1,6cm
Vekt 458 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing