How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Mar (BOK)

Dave Patten

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Written in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, "How to Market Your Business" covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Dave Patten
Forlag
KOGAN PAGE
ISBN 9780749451455
Antall sider 272 Dimensjoner 15,7cm x 23,5cm x 1,9cm
Vekt 505 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing, Non-profitmaking organizations