How to Plan and Execute Strategy: 24 Steps to Implement Any (BOK)

Wallace Stettinius

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Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. "How to Plan and Execute Strategy" outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation's competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2007 Forfatter Wallace Stettinius
MCGRAW-HILL Higher Education
ISBN 9780077116224
Antall sider 128 Dimensjoner 12,4cm x 19,6cm x 0,8cm
Vekt 159 gram Leverandør Bertram Trading Ltd