How to Sell Yourself (BOK)

Ray Grose

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Everyone working in an organisation has seen unworthy executives advance up the corporate ladder while more competent alternatives have been overlooked. Why does this seemingly unfair situation occur over and over again? It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organisational members. In particular they pay little attention to a fundamentally important factor in organisational success: their personal 'image' - the picture that other people hold of them, made up from the quality of thousands of interpersonal interactions. "How to Sell Yourself" gives indispensable guidelines on how you can sell yourself, particularly how you can develop and manage your 'image' for success. It illustrates how the 'correct' image for an individual is rarely just a projection of personality, as successful executives purposefully design, manufacture and adapt their image appropriately for their position and to the culture of their organisation.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Ray Grose
Forlag
KOGAN PAGE
ISBN 9780749456382
Antall sider 104 Dimensjoner 14cm x 21,5cm x 0,7cm
Vekt 138 gram Leverandør Bertram Trading Ltd
Emner og form Advice on careers & achieving success