How to Write a Marketing Plan (BOK)

John Westwood

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"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter John Westwood
Forlag
KOGAN PAGE
ISBN 9780749467128
Antall sider 184 Dimensjoner 13,9cm x 21,6cm x 1,4cm
Vekt 267 gram Leverandør Bertram Trading Ltd