I is for Influence: The New Science of Persuasion (BOK)

Rob Yeung

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Some people are naturally gifted in the art of influence and persuasion. Why do some have it and others don't? And what is it, exactly, that makes someone and their point of view so irresistible? In fact, anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do something makes them less likely to do it * Why offering something for free makes it less desirable * When GBP1 is more persuasive than GBP50 Revealing the secrets behind effortlessly winning trust and support, I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, winning that business contract or finding your perfect match. By the bestselling author of Confidence and The Extra One Per Cent (Macmillan, 2010).


Språk Engelsk Engelsk Utgitt 2011
Forfatter Rob Yeung Forlag
ISBN 9781905744657 Antall sider 240
Dimensjoner 13,5cm x 21,6cm x 2,7cm Vekt 347 gram
Leverandør Bertram Trading Ltd Emner og form Popular psychology