Imagineering: Innovation in the Experience Econ (BOK)

Gabrielle Kuiper

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To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Gabrielle Kuiper
Forlag
CABI
ISBN 9781780644653
Antall sider 216 Dimensjoner 19,1cm x 24,6cm x 1,6cm
Vekt 824 gram Leverandør Bertram Trading Ltd