Implementing Value Pricing (BOK)

Ronald J Baker

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The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws. This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital." Focused on the art of pricing commensurate with external value created, this volume uniquely views value as seen through the eyes of the customer. This is an essential resource for professionals in the accounting, law, IT, advertising, consulting, architectural, actuarial, and engineering fields.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Ronald J Baker
Forlag
Wiley
ISBN 9780470584613
Antall sider 368 Dimensjoner 15,8cm x 23,4cm x 3,4cm
Vekt 599 gram Leverandør Bertram Trading Ltd