In the Moment: The Art of Campaigning in Real-time (BOK)

Tom Himpe, Pieter Goiris

259,00 25900
Sendes vanligvis innen 5-15 dager
In The Moment answers the tricky question of why it often takes 9 months to make an advertisement that only lasts for 30 seconds...for this reason, it is acknowledged that the output of the advertising sector is remarkably small. Each year, the average advertising bureau doesn't even produce enough text and photos to fill a single newspaper or television programme and this in an age when advertising is only as valuable as the public it reaches; the attention it attracts and the connections it creates. This insightful volume introduces you to the concept and secrets of, 'real-time content'. The theory being that analysing, planning, creating and spreading content in real-time generates a greater dynamic; you adjust better and you learn as you go.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Pieter Goiris, Tom Himpe
ISBN 9789401413190
Antall sider 168 Dimensjoner 14cm x 21cm x 1,3cm
Vekt 195 gram Leverandør Bertram Trading Ltd
Emner og form Advertising

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