Inside Real Innovation: How The Right Approach Can Move Idea (BOK)

Eugene Fitzgerald

379,00 37900
Sendes vanligvis innen 5-15 dager
This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Eugene Fitzgerald
Forlag
World Scientific Publishing UK
ISBN 9789814327985
Antall sider 252 Dimensjoner 17,3cm x 24,4cm x 2cm
Vekt 514 gram Leverandør Bertram Trading Ltd