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This book is about attaining the insight required to increase organizational creativity, innovation, and agility to create new paradigms, and survive paradigm shifts that originate outside the organization. Each chapter contains short cases illustrations about real organizations that illustrate the main points of that chapter. This book does not describe a detailed process that ostensibly leads to insight. Rather this book takes the position that what works for one organization might not work as effectively for another. It challenges leaders and managers to adopt a new way of thinking and presents thought-provoking ideas about how organizations can begin the process of charting their own paths to insight - and lasting success.