Advertising Promotion and Other Aspects of Integrated Market (BOK)

Terence Shimp

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This title integrates all aspects of marketing communication. While continuing to focus on the time honoured IMC methods, the text reflects new academic literature and practitioner developments in the field.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Terence Shimp
Forlag
Cengage Learning
ISBN 9781133191421
Antall sider 688 Dimensjoner 21,8cm x 27,6cm x 3,2cm
Vekt 1443 gram Leverandør Bertram Trading Ltd