Interdisciplinary Approaches to Product Design, Innovation, and Branding in International Marketing (BOK)

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Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was conceived from a conference held at The College of William & Mary where speakers from many fields - including business, arts, architecture, industrial design, and engineering - were invited to share their methods, findings and insights. The interdisciplinary nature of the conference and this subsequent volume serve to help us gain an appreciation for alternative perspectives while also facilitating cross-disciplinary research in these important areas.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forlag
Emerald Group Publishing Ltd
ISBN 9781781900161 Antall sider 350
Dimensjoner 15,6cm x 23,4cm x 2,5cm Vekt 635 gram
Leverandør Bertram Trading Ltd Andre medvirkende K. Scott Swan, Shaoming Zou
Emner og form Market research