International Business: A First Course (BOK)

Stuart Wall, Bronwen Rees, Sonal Minocha

819,00 81900
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International Businessprovides a clear and concise introduction to the environment and functions of international business. It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events -- the economic downturn and uncertainty in financial markets. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Bronwen Rees, Sonal Minocha, Stuart Wall
Forlag
Pearson FT Prentice Hall Highe
ISBN 9780273723721
Antall sider 472 Dimensjoner 18,9cm x 24,4cm x 2,3cm
Vekt 832 gram Leverandør Bertram Trading Ltd
Emner og form International business