International Business (BOK)

Alan Rugman

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International Business provides students with a comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies -- the EU, the US and Japan -- as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Alan Rugman
Forlag
Pearson FT Prentice Hall
ISBN 9780273760979
Antall sider 800 Dimensjoner 19,5cm x 26,5cm x 3,2cm
Vekt 1440 gram Leverandør Bertram Trading Ltd