International Business and Tourism: Global Issues, Contemporary Interactions (BOK)

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Whether it's bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel - and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade-in services. It provides new perspectives on tourism as a form of international business, and the implications for firms, the state and individuals. Split into four separate sections, with introductions outlining the key themes in each, it examines important topics such as: the role of governance and regulation in tourism services the effects of increased global mobility on tourism entrepreneurship how tourism businesses are becoming internationalized why other business sectors are increasingly interested in tourism. Case studies are used throughout to highlight important issues, from developments in the aviation industry to the rise of working holidays. This book gets to the core of a crucial service industry, and is essential reading for any researcher or student of tourism or international business.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forlag
ISBN 9780415424318 Antall sider 304
Dimensjoner 17,4cm x 24,6cm x 1,8cm Vekt 536 gram
Leverandør Bertram Trading Ltd Andre medvirkende C. Michael Hall, Tim Coles
Emner og form International business, Tourism industry