International Business (BOK)


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"International Business 4E" provides students with the attitudes, knowledge, and skills for entry-level international business and marketing occupations. Content includes political, legal, financial, economic and social/cultural considerations. Students will be able to understand and compare the way in which business and marketing is conducted domestically versus internationally. The text covers real-world applications, projects, technology, ethics, and cross-curricular links. Students will find the communication sections particularly useful in helping them prepare international communication and trade documentation. The technology coverage from a global perspective helps students research and prepare interactive multimedia presentations.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Dlabay
Cengage Learning
ISBN 9780538450423
Antall sider 640 Dimensjoner 22,6cm x 28,5cm x 3,2cm
Vekt 1446 gram Leverandør Bertram Trading Ltd