International Business Realisms: Globalizing Locally Responsive and Internationally Connected Busine (BOK)

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International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forlag
PALGRAVE MACMILLAN
ISBN 9781137379078 Antall sider 176
Dimensjoner 14cm x 21,6cm x 1,1cm Vekt 313 gram
Leverandør Bertram Trading Ltd Andre medvirkende Anshu Arora
Emner og form Business communication & presentation, Management & management techniques, Business innovation, International business