International Business: Themes and Issues in the Modern Global Economy (BOK)

Debra Johnson, Colin Turner

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This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: * impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures * environmental drivers: how international strategy is shaped and the emergence of internationalized businesses * resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike:


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Colin Turner, Debra Johnson
ISBN 9780415437646
Antall sider 528 Dimensjoner 18,9cm x 24,6cm x 2,1cm
Vekt 1114 gram Leverandør Bertram Trading Ltd
Emner og form International business