International Management: Strategic Opportunities and Cultural Challenges (BOK)

Dean McFarlin, Paul D. Sweeney

519,00 51900
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McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Dean McFarlin, Paul D. Sweeney
Forlag
ROUTLEDGE
ISBN 9780415802994
Antall sider 592 Dimensjoner 21,6cm x 27,9cm x 3cm
Vekt 1394 gram Leverandør Bertram Trading Ltd
Emner og form Management & management techniques, International business