International Management (BOK)

Paul N Gooderham

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This timely and accessible MBA textbook explores the challenges faced by today's multinational corporations. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? What employment policies are legitimate in a world of differing standards? Through a combination of well-researched theory and illustrative case studies, International Management creates a platform for informed and lively debate on these, and many other issues. Comprehensive and insightful, this important textbook will be an invaluable resource for MBA students, as well as academics and managers faced with the daily challenges of managing international organisations.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2013 Forfatter Paul N Gooderham
Forlag
Edward Elgar Publishing Ltd
ISBN 9781781004388
Antall sider 480 Dimensjoner 16,9cm x 24,4cm x 4,4cm
Vekt 1159 gram Leverandør Bertram Trading Ltd